Lincoln Motor Company
About
Lincoln Motor Company embarked on a 10-city tour spanning 12 weeks to debut their latest Lincoln Aviator vehicle, extending an invitation to HeyMama to join them on this journey. From LA to Philadelphia, HeyMama partnered with Lincoln to host intimate events nationwide as part of their comprehensive 360 campaign.
HeyMama’s events boasted exclusivity, featuring a carefully curated guest list of business-minded mothers who were influential figures within their respective industries and local communities. Limited to invite-only access for up to 20 members, each event was graciously hosted by a local HeyMama tastemaker. Despite the challenges of managing a lean team of contractors around the country, I orchestrated the intricate logistics of the entire 3-month tour, often traveling to numerous events to personally oversee operations as the on-site host.
Partnership Goals
Collaborate with Lincoln Motor Company to redefine their brand perception among consumers, shifting focus from traditional luxury to modern family-oriented values.
Execute strategic experiential marketing events targeting suburban and urban mothers to create a significant increase in brand awareness for Lincoln Motor Company within these key demographics.
Orchestrate each event to seamlessly integrate Lincoln's new Aviator model, effectively showcasing its features and benefits to moms with significant purchasing power.
Results
360 integrated marketing efforts led to 10.2 million aggregate impressions.
Achieved successful client renewal for HeyMama Agency by delivering impactful campaigns and experiences that resonated with both moms and Lincoln Motor Company, solidifying their partnership for consecutive years.
Demonstrated effective leadership and partnership management skills, leading to HeyMama's decision to re-sign Lincoln Motor Company as an exclusive platinum brand partner for 2020 and 2021.
