ErgoBaby

About

As the Mindful Mamas community has grown over the years, so have the number of stories we receive. Too often the stories we are told have not yet reached a happy ending. These warrior-mothers who are fighting their personal battles are coming to us because, through it all, they are still mothers. The Mindful Mamas team believes that the mental health of every mother matters. And we aren’t alone. During November and December 2021, Ergobaby awarded 60 Mamas a free premium annual subscription, giving them access to everything the app has to offer.

When I joined the team at Mindful Mamas there was a working relationship with Ergobaby, but no concepts that this small team could see to fruition. I introduced a scholarship program where Ergobaby helped fund mothers who had various reasons for being unable to afford the cost of the app. Through this partnership we were able to impact 60 moms who found their center through Mindful Mamas.

Partnership Goals

  • Increase access to Mindful Mamas app for mothers facing financial constraints.

  • Forge a meaningful partnership with Ergobaby to support mothers in need.

  • Provide mental health support to mothers through the Mindful Mamas platform.

Results

  • Awarded 60 mothers with free premium annual subscriptions to the Mindful Mamas app.

  • Established a successful scholarship program with Ergobaby's support, providing access to mothers unable to afford the app.

  • Impactful partnership led to positive outcomes for mothers, helping them find support and empowerment through Mindful Mamas.