Marketing Director
Current Full-Time Role
About
Nodal is a platform that efficiently connects vetted surrogates and intended parents and redefines the surrogacy experience, giving power and transparency to both parties. Nodal uses proprietary technology to facilitate superior matching, with an emphasis on lowering costs for intended parents and providing education and resources for surrogates to knowledgeably advocate for what they want. In short: Nodal is surrogacy the way it should be.
Responsibilities:
As Marketing Director, I implement and project manage all marketing efforts across the brand including:
Help build and execute go-to-market strategy.
CRM + lifecycle marketing (email, SMS, conversion).
Social media channels (planning, eventually designing and writing).
Assist in overseeing paid performance and PR.
Highlights
Social:
Increased instagram engagement by 67% and reach by 126% .
Gained over 1.2 mil impressions on a 5 person influencer launch campaign.
Acquisition + Lifecycle:
Led the creation and implementation of metrics tracking across the entire department.
Created entire CRM system across the business. Responsible for all email, SMS, and phone call integrations and optimizations.
78 workflows, 24 automated emails, 90 1:1 email templates
Confirmed accuracy of all data presented by cross-referencing and eventually helping to integrate CRM with proprietary product.
Led testing and optimizing strategies to increase conversion at all stages within the customer lifecycle.
Work closely with the intake team to increase conversions by 4% month over month
