Skin Clique

2024 | @theskinclique

Director of Marketing

Skin Clique is a nationwide leader in personalized, in-home aesthetic care, offering expert treatments from board-certified providers. Through comprehensive skin evaluations and long-term treatment plans, Skin Clique integrates skin health into the broader wellness conversation. As the only practice with a certified curriculum for in-home aesthetic medicine, they prioritize expert care and overall skin health to deliver medical-grade results directly to clients. This innovative approach positions Skin Clique at the forefront of delivering high-quality aesthetic services as an essential part of overall wellness.

• Directed a comprehensive marketing data clean-up, enhancing data accuracy and integrity to improve reporting, campaign targeting, and strategic decision-making.

• Optimize the customer journey through data-driven strategies, improving conversion rates and creating a more efficient sales funnel.

• Oversee weekly email and transactional campaigns, aligning them with customer journeys to drive consistent engagement and retention.

• Manage all social media channels, implementing strategies that boost brand presence and foster community engagement.

• Developed CRM strategies that enhanced data quality, reducing manual workflows by 5 hours weekly for the customer experience team.

• Improved decision-making by integrating marketing data more effectively, leading to a more agile and responsive marketing team.