Strong Like a Mama: Annual Wellness Experience
2019-2021
Sr. Director of Client Services
VP of Partnerships + Experiences at HeyMama
Strong Like a Mama is a day to celebrate wellness in all forms: mental, physical, and emotional. From workouts with partners like P.volve to on-site acupuncture and discussions about sexual wellness, each event presented a new way for moms to recharge alongside their HeyMama Community.
As head of Client Services and experiences I conceptualized and helped create custom 360 packages for ideal brand partners, worked with sales to get them contracted, then worked directly with brand partners to elevate how attendees experienced them in person and virtually. I led a small team to execute nearly all events in person and virtual. Our work resulted in organic social moments for mothers to naturally get to know each brand and their passion for helping mothers thrive.
Art Direction and Graphic Design by Amy Moscowitz
Photography by Stevi Sensin
