All About That Mama Conference
Brooklyn 2019
Director of Client Services, HeyMama
All About That Mama is a signature Mother’s Day conference combining pampering and programming with a community of incredible women.
As Client Services Director I ideated with potential partners and the sales team to create custom packages or in-kind partnerships with sponsors, helped move those partners to contract, and executed all their experiential deliverables. I planned this event with a small team of contractors and led us to a sold out event where mothers could have in-person touch points with our brands. Other responsibilities included event production, event programming, cross-function organization, overseeing art direction, and brand partnership management.
Sponsors include UberEats, Thrive Wines, Regi, Rael, Wander Beauty, Blushington, and more.
Images courtesy of Yumi Matsuo
